Sehat Ki Baat – Empowering Women’s Health Through Voice

Sehat Ki Baat is Civic Accession’s pioneering signature program start-up, created to close the gendered information gap in reproductive, maternal, and child health among rural, low-literate, and marginalized women in Pakistan.

In a country where over 60% of women lack access to accurate, stigma-free health information, literacy barriers and digital exclusion remain critical challenges. Sehat Ki Baat bridges these divides by leveraging voice-based technology—a simple, accessible, and culturally appropriate medium that removes dependency on smartphones, internet access, or reading ability.

Our Solution

Sehat Ki Baat is an IVR (Interactive Voice Response) platform that allows women to call a dedicated number and listen to pre-recorded, medically vetted health messages in Urdu and local dialects. Topics cover:

• Reproductive and maternal health
• Childcare and nutrition
• Family planning
• Safe practices and warning signs
• Parenting support

The platform ensures privacy, dignity, and self-paced learning, reaching women directly in their homes or workplaces.

Why It Works

• No internet or smartphone required – compatible with basic mobile phones
• Literacy-neutral – fully voice-driven to reach non-literate women
• Culturally contextual – content co-developed with local women, midwives, and community leaders
• Culturally contextual – content co-developed with local women, midwives, and community leaders
• Data-driven iteration – call logs and user feedback inform continuous content improvement

Impact & Sustainability

85% of users report improved confidence in making health decisions

70% share information with peers, amplifying reach within their networks

Health centers and NGOs integrating Sehat Ki Baat as a community education tool

Sehat Ki Baat aligns with SDG 3 (Good Health & Well-being), SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals)—serving as a scalable, adaptable model for health communication in low-resource settings.

Partner With Us

We invite donors, corporate partners, public health institutions, and grassroots organizations to scale Sehat Ki Baat across underserved communities.

Your partnership can expand its reach, localize content to new regions, integrate complementary services, and build sustainable, community-owned health knowledge systems.

Join us in transforming health access for the millions of women and girls who have been left out of the digital health revolution.

SafeWork AI – Voice Assistant for Labor Rights

SafeWork AI is Civic Accession’s transformative signature program start-up—a voice-enabled AI assistant designed to equip Pakistan’s factory workers, daily wage earners, and low-literacy laborers with critical knowledge of their employment rights, contract obligations, and grievance redress mechanisms.

In Pakistan’s industrial zones and informal work sectors, millions of workers—especially young women, girls, and marginalized groups—remain vulnerable to exploitation due to:

• Lack of legal literacy
• Complex, inaccessible labor contracts
• Fear of retaliation for complaints
• No access to affordable legal advice

Over 70% of workers in the informal economy lack written contracts or understanding of their rights. Even among those employed in factories, low literacy and patriarchal norms limit awareness and ability to seek redress.

Our Solution

SafeWork AI delivers interactive voice-based assistance directly to workers’ mobile phones. By calling a dedicated hotline, workers can:

• Listen to simplified explanations of contract terms in Urdu and local dialects
• Understand key protections under Pakistan’s labor laws
• Learn how to report violations safely and anonymously
• Access voice-guided templates to lodge workplace grievances

The AI assistant uses natural language processing (NLP) to guide users in everyday language, removing jargon and bureaucratic complexity. Its menu-driven voice navigation ensures accessibility for non-literate, tech-inexperienced users, especially women and youth.

Why It’s Needed

• High prevalence of exploitation in garment, textiles, and service sectors
• Informal apprenticeship abuse in youth employment
• No scalable legal literacy models for low-literacy workers
• Women and girls face dual vulnerabilities (gender and labor hierarchies)

Impact & Effectiveness

• 🚩 Recognize unfair practices and wage violations
• 📄 Demand clarity on employment contracts
• 📢 Report harassment and unsafe conditions
• 🤝 Build collective confidence to engage with labor unions and rights groups

In pilot communities, 68% of women workers reported they had never previously heard their labor rights explained until SafeWork AI.

The platform is designed for sustainable scalability, using low-cost voice technology deployable across industrial clusters and informal work hubs. With minimal hardware and no internet dependency, it can integrate into factories, union networks, and civil society initiatives.

Sustainability & Scale

• Open-source, adaptable platform for local content
• Expandable to regional dialects and new sectors
• Integration-ready with NGOs, unions, and government grievance systems
• Data-driven improvement from call logs and anonymous insights

Aligned with SDG 8 (Decent Work & Economic Growth), SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals), SafeWork AI offers a scalable, rights-based innovation to democratize legal knowledge.

Partner With Us

We invite donors, corporate social responsibility programs, factory owners, labor unions, and advocacy organizations to partner with Civic Accession in scaling SafeWork AI.

Your partnership can expand the assistant’s reach, customize content for specific industries, and integrate it as a sustainable compliance and empowerment tool within supply chains.

Youth Voice Labs – Digital Civic Learning for a New Generation

Youth Voice Labs is Civic Accession’s bold signature program start-up, designed as a dynamic, participatory platform for digital civic learning, storytelling, and peer-to-peer empowerment among Pakistan’s youth, especially young women, marginalized students, and semi-skilled young workers.

In a country where over 64% of the population is under 30 years old, and civic literacy, critical thinking, and democratic engagement remain underdeveloped, Youth Voice Labs fills a critical gap. It creates safe, collaborative spaces—both physical and virtual—where youth can explore, debate, and express civic ideas through creative media.

Our Solution

Youth Voice Labs operates as interactive civic innovation labs, housed within universities, colleges, community centers, and youth hubs. Through structured workshops and open lab formats, participants:

• Learn civic rights, governance systems, and local accountability structures
• Develop digital storytelling skills (video, audio, graphic design)
• Co-create multimedia campaigns on civic, environmental, and social justice issues
• Engage in peer-to-peer learning, hackathons, and community problem-solving
• Connect their stories to decision-makers via public dialogues and media channels
• Labs are facilitated by trained mentors but youth-led in vision and execution—empowering participants to move from learning to leadership.

Why It’s Needed

Pakistan’s youth face civic disengagement, fueled by rote education and shrinking civic spaces

Gendered digital divides limit young women’s access to leadership and tech platforms

Marginalized youth, including in semi-skilled sectors, lack platforms to amplify their voices

Traditional civic education fails to link theory with practice, rights with action

Youth Voice Labs tackles these challenges by integrating civic education with digital literacy, critical media skills, and community-driven narratives.

Impact & Effectiveness

Youth Voice Labs empowers participants to:

• Gain confidence in public expression and democratic participation
• Produce impactful storytelling content shared across social platforms
• Build peer learning networks that sustain civic curiosity and action beyond workshops
• Reach audiences beyond classrooms, inspiring bottom-up civic engagement

In pilot sites, 82% of participants reported they shared their lab learnings with at least 3 peers, creating a multiplier effect of civic knowledge.

Youth Voice Labs aligns with SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities), SDG 16 (Peace, Justice & Strong Institutions), and SDG 17 (Partnerships for the Goals).

Sustainability & Scale

• Each lab designed as a scalable, modular toolkit adaptable to different institutional contexts
• Open access digital repository of youth-created content
• Hybrid delivery—physical labs + virtual mentorship + open-source tools
• Designed to seed youth-led institutional innovation hubs within universities and colleges, fostering leadership pipelines

Partner With Us

We invite educational institutions, youth-led organizations, private sector partners, donor agencies, and civic movements to join hands in scaling Youth Voice Labs across Pakistan’s diverse regions.

Your partnership can:

• Expand labs into new universities and technical institutes
• Sponsor lab fellowships for underrepresented youth
• Co-create civic education content responsive to local realities
• Build a generation of digitally empowered, civically engaged young leaders